The China-Italy Chamber of Commerce (CICC) cordially invites you to participate to the  "Discovery Journey of Automation and Creativity" which include a visit to the LEGO® manufacturing plant in Jiaxing on 20th June 2025. The event, organized by CICC in cooperation with the Representative Office of the Jiaxing Municipal Government in Shanghai, JXEDZ, and AsecorpChina, is themed "Automation, Meticulous Engineering, and Playful Creativity in Jiaxing." Join us on a visit to explore the local manufacturing plant of the legendary Danish brand, gain valuable industry insights, and embark on an inspiring journey filled with innovation and collaboration!   About JXEDZ and LEGO® Jiaxing Manufacturing Plant Jiaxing Economic and Technological Development Zone (JXEDZ), established in 1992 and upgraded to a national-level zone in 2010, is a key hub for Jiaxing's advanced manufacturing and modern services. Spanning 110 sq km, it hosts 770 foreign-invested enterprises, including LEGO®'s manufacturing plant and fortune 500 like ZF, Walmart, and Panasonic. Lego Toy Manufacturing (Jiaxing) Co., Ltd. was established in JXEDZ in 2013 with a total investment of about 1 billion US dollars. It was fully operational in 2015, supplying high-quality Lego products to the Asia-Pacific region. Focused on auto parts, equipment manufacturing, new energy, food, and semiconductors, JXEDZ aims to expand into AI and biomanufacturing. With a "North Improvement, West Optimization, South Innovation" strategy, it targets urban enhancement, industrial growth, and innovation, striving to become a top-tier development platform. About AsecorpChina AsecorpChina is a best-spoke strategy consulting brand, present in China since 2006. Anticipating trends, and with a profound knowledge of Chinese culture, their consultants act as client’s team members and develop with them the most effective strategy to navigate the complexity of the Chinese and Global Business Landscapes. With offices in Shanghai and Jiaxing (Zhejiang), their services cover three main areas of business: Market Access Strategy - Accounting and Taxation Consulting - Human Resources Search & Development. A well-established network of partners completes their portfolio of services and enables them to design tailor-made solutions according to each specific need. Event Details Date: Friday, June 20th, 2025 Time: From 9:30 am to 15:30 pm Venue: Lego Toy Manufacturing (Jiaxing) Co., Ltd. Address: No. 2283, Tongxiang Avenue, Jiaxing City, Zhejiang Province Tickets: Members are 200 RMB，Non-members 300 RMB Event Language: Chinese & English Agenda 07:30-9:30 Departure from Shanghai/Suzhou office to the LEGO® factory 09:30-11:00 LEGO® Jiaxing factory Visit 11:00-11:30 Commuting to JXEDZ Venue 11:30–11:40 Welcome Speech by Jiaxing Municipal Government Representative 11:40-11:45 Speech by Representative of CCIC 11:45-11:50 Speech by Representative JXEDZ 11:50-12:10 Workshop with LEGO® SERIOUSPLAY® methodology by Rosanna Terminio, Owner&Executive Strategy Consultant of AsecorpChina 12:10-13:30 Networking buffet 13:30-15:30 Back to Shanghai/Suzhou with shuttle bus   Seats for the LEGO® Company visit are limited to 20 guests (preferred for the Manufacturing Company) and must be confirmed by the Representative of Jiaxing Municipal Government in Shanghai. AsecorpChina will offer one free consultation on questions about Jiaxing-related topics for those who register for this event. Offer valid until September 2025.   Interested in joining? CLICK HERE to sign up! For more information, contact us at sh.projects@cameraitacina.com