CCIC Met Amplifon China in Shanghai

On January 6, 2026, Fu Jasper, General Manager of Shanghai Amplifon Hearing Aid Co., Ltd., held a working meeting with Lorenzo Riccardi, Chairman of the China-Italy Chamber of Commerce (CCIC), together with Wei Chen, CCIC Public Affairs Manager.

General Manager Fu Jasper and Zhou Lili, China BD & Integration Head, provided a detailed introduction of Amplifon China’s development and status in the Chinese market. As a leading Italian brand in the field of hearing aids, Amplifon expressed its willingness to establish cooperation with the CCIC to promote the development of “Made in Italy” in China.

Chairman Lorenzo Riccardi introduced the development background of the China-Italy Chamber of Commerce. He stated that the Chamber of Commerce has become one of Italy’s largest overseas chambers of commerce in the world, precisely because China is one of the most important overseas markets and investment destinations for Italian companies. In the future, the Chamber of Commerce will continue to strengthen communication and cooperation with institutions in China and Italy, to support Italian companies in the China market and promote cooperation and exchanges between the two countries.

Founded in 1950, Amplifon is a global leader in the retail hearing care industry, with 10,000 hearing centers and 20,900 hearing care professionals across 26 countries, generating revenue of EUR 2.41 billion in 2024. The company is listed on the Milan Stock Exchange.

Amplifon entered the China market in 2018 and has expanded rapidly in recent years, reaching around 500 directly owned stores across 17 provinces and employing more than 1,000 people. Amplifon China is the only hearing care retailer that co-edited the China National Standard for Hearing Aid Fitting Management (GB/T 44994-2024). The company is also very active in social responsibility initiatives, providing hearing solutions to help people rediscover the emotions of sound and improve their quality of life.